Tuesday, October 13, 2009

Fulfillment of Your First Time

Do you remember your first sale?
Do you remember the rush you got after you closed it?
Do you remember the validation you felt? A reassuring feeling, wasn’t it?

How do you feel when you close a sale NOW?
Do you simply smile then move on to the next one?
Or do you relish making the sale the way you did when it was your first one?

I remember my first sale. As a TrainOne sales rep, I had been doing my due diligence to learn the product and implement Jeffrey’s proven successful sales skills. I listened to the senior sales reps on the proper way to make a sale. I studied and practiced and prepared. I wanted to make sure I did everything perfectly. The realist in me knew I wouldn’t be perfect, but I wanted to arm myself with the knowledge and skill to be as perfect as I could on that first sales call.

I remember picking up the phone to call Scott. It rang and then he was on the line. “Hello?” The rush of having him on the phone hit me and I took a deep breath and started the conversation the way I had studied, practiced and prepared. The call went well and I was able to accomplish my goal of getting an appointment scheduled to show him a demo of our product.

My demo appointment with Scott went with only a bump or two along the way. Much to my delight, Scott became my first customer! He also became a great enthusiast of mine. Following the close, he was quick to inform me that he knew he would be buying from me after our first call. He said I had demonstrated what I was selling unlike other representatives from the various companies he had spoken with in his discovery process of who to buy sales training from.

Stop it, you’re making me blush!

I informed Scott that I had only been with the company for one full week. He was shocked that he was my first customer! I was ecstatic. I was validated. I made sure to relish in that moment.

So I ask you again (in case you didn’t think hard enough the first time I asked), do you remember your first sale? Do you remember studying and practicing and preparing so you could be perfect? Or maybe you didn’t. Maybe you got lucky, and maybe you have never worked hard at making a sale. And if that is the case, think of how many MORE sales you would be making if you studied, practiced and prepared!

Go back to the beginning. Start your sales with the drive and passion you had when you were just starting out; when you were hungry to make your first sale. Make them know they are going to buy from you when they walk away from your first encounter.

Study.
Practice.
Prepare.
Sell.

Need help preparing for your next sales call? Emailstephanie@trainone.com with the subject line PREP TIPS for my espresso quad-shot tip on how to prepare for your next sales call.

I’m your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

Tuesday, September 22, 2009

Orgasm and I bought It!

Have you ever had a job where you were able to pick your title? Me either. That was until I started working for Jeffrey at TrainOne. Of course, he has final approval, but still, it’s pretty cool. So as I started down the journey of trying to find a great sales title to become known by, I thought, “What’s in a name?”

As a woman, I am a marketing person’s dream buyer. I buy the name. Sometimes I buy only because of the name; those are what I call power names.

For example, when I go to get a manicure, I pick my polish colors based on nothing other than the name. OPI nail polish has mastered the art of creating a power name. They know that I don’t want to paint my nails pink. They know I want to paint them I Pink I Love You orAphrodite’s Pink Nightie or my favoriteI’m a Princess…You’re Not.

Another example is NARS. They are a very popular cosmetics brand (for the men reading this). One of my favorite blush colors is manufactured by them. It’s called Orgasm and yes, I bought it purely because of the name!

So names, to me, are pretty important. They entice me to buy. What have you bought strictly based on its name?

I spent several weeks working on my power title. Some were OK, some were pretty good, but I didn’t hit the jackpot until I 100% personalized it. I was drinking my Starbucks (another powerful name), as I love to do, and it hit me…Double-Tall, Non-Fat, No-Whip Sales Barista. Now that was a title! It was also the drink I had been ordering for years. I excitedly emailed my suggestion in for approval. Received an email response that he thought it was kick a**! A pretty nice compliment from the big guy!

As I started my first week with TrainOne, I added my power title to my email signature and got working. And you know what? My title got a LOT of attention from my sales leads. One guy even called me back and asked for me by my whole mouthful of a title. I’m not saying that a title will make sales for you; we both know it won’t. But it can serve a great purpose in identifying what you do and giving your customers insight into your personality.

What is your power title?
Is it creative?
Is it 100% YOU?
Is it worthy of a conversation?

Probably not, so I challenge you to take some time and really think about what you want to be known as and create your own power title. You’ll know it’s a power title when it is:
personally-creativeattention-grabbingconversation-startingreply-worthyNow go and put it on your business card. Maybe, just maybe, you’ll get a reply simply because of your new title!

Need help creating your new power title? Email me, subject POWER TITLE for my espresso triple-shot tip on how to create your own power title.

I’m your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

Tuesday, August 11, 2009

Welcome!

Welcome to my Blog!

Just getting started. Looking to share with you my thoughts, successes and failures!

Best,
Stephanie