Run, Don't Wok!

I love Chinese food! It's one of my weaknesses in the dreaded diet-arena. I can't go very long without getting my next fix and having it show up on the scale.

Beyond my love of Chinese food, is my love of online ordering for restaurants. I'm a picky eater (refer back to my Domino's piece - NO ONIONS!) and you'll understand that I'm a girl who likes to customize my order. "Double-Tall, Non-Fat, No-Whip Mocha" for example or "Egg-Stravaganza, scrambled hard, no oil, no grits, sub fruit, whole wheat biscuit, please!" Flying Biscuit anyone?

Let me tell you, wahters and waitresses alike, LOVE me.

It's not always easy to get what you want - especially when you are picky. My precise-likeness (as I like to refer to it) can be explained to the uttermost-minor-detail through online ordering. Thank you computer geniuses everywhere! I'm now able to subtract, remove, omit, 86, and forever delete, my dreaded onions! Seriously, why are they in everything?

So when I found out recently that my new favorite Chinese restaurant offers online ordering - I knew I just had to try it out. Had to. It was a must. Sesame chicken here I come.

I logged on. Put in my order with ease:

Sesame Chicken
Brown Rice
Spring Roll
Side of Shrimp Sauce

Paid with credit card. Added on the tip. And waited for Chinese delicousness to arrive at my door.

30 minutes passed.
40 minutes passed.
45 minutes passed.
50 minutes hit. Where in the world is Carmen Sesame Chicken?

Mind you, this restaurant is 0.3 miles from our front door. I could have ordered, drove, picked it up, returned home, and ate it in that amount of time. But when you order Chinese food aren't you generally in a lazy mood?

I picked up my phone and called. Explained I put in an online order. "Yes, we received it!" Great! Why is it taking so long?

She explained that it had just come through on their end. Stupid technology.

I explained that I had been waiting for an hour at this point. She told me she'd put a Chinese fire-drill rush on it. Satisfied, I hung up.

15 minutes later - KUNG PAO! The Chef himself, Mr. General Tso, was ringing our doorbell with my order in hand. Now that is service!

Happily, I tore into the brown paper bag, only to be struck with utter disappointment. Where's my shrimp sauce? Why are there onions in the rice? Why is my order WRONG? Stupid online ordering.

Now, some people would have sucked it up, literally and figuratively, but not me. I expect to get what I order. Every. Single. Time.

I called back. Same girl answered. I explain. She apologizes. She says she'll have the right order over right away.

10 minutes later. Back was the Chef with new rice and sauce in hand. THANK YOU. THANK YOU. THANK YOU.

As I closed the door and went to turn for the kitchen, I noticed something. There was no car in the driveway this time. I saw the chef start to lightly jog, back to the restaurant. WOW! Now that, that is something to write about.

Not only did they apologize for the time it took to get the food, send the chef to personally deliver it, and apologize for the mix-up, but they made the chef RUN (not wok) it over.

When was the last time you ran, not walked, for your customers? When was the last time you made a WOW! when your service went wrong?

It takes a unique company to understand the power of satisfying each and every customer. No matter how big, or small, the order, no matter how much of a pain or strain it puts on you, no matter what - your job is to serve and exceed their expectations. Because, you never know when you will serve that ONE person who will re-tell your service story.

Stephanie Melish, one of the few, hand-selected, Gitomer-Certified Speakers is the ONLY Double-Tall, Non-Fat, No-Whip Sales Barista in the world! Stephanie trains, sells, and speaks to companies and associations all over the country. To book Stephanie for your next event, please visit www.GitomerCertified.com or contact the friendly folks at Buy Gitomer via email or by calling 704-333-1112.

The Unexpected WOW!

When was the last time you experienced the unexpected WOW!? I experienced one about a month ago. I was visiting Seattle in my capacity as a Gitomer-Certified Speaker to deliver an inspirational keynote on Customer Loyalty. The event was taking place at the Seattle Riverfront Marriott.

During my AV check the night before, Lezlie from the Seattle Riverfront Marriott staff, greeted me to make sure that all was well. During our short visit together we started talking about local “treasures”. Of course, I was in Seattle, the official home of Starbucks (my favorite service company), but they have other notable treasures as well.

In preparing for my trip, I had come across Top Pot Doughnuts that has 40 different hand-forged doughnuts - YUM! I mentioned the doughnuts to Lezlie, and she told me about how wonderful they are. We talked about her favorite doughnuts and mine (maple-frosted of course!).

We wrapped up our AV check and I headed up to my room to finish prepping for my keynote the following morning.

The next morning, I scoped out the coffee scene. They had a shop that served Starbucks in the hotel but this wasn’t a full-service, smiling green hat barista, order it how you want it, girly whipped beverage Starbucks. The closest “real” Starbucks store was directly across the street. I ordered my speaker preparation mo-jo juice – a double-tall, non-fat, no-whip mocha - and returned to the meeting room at the hotel to get ready to rock my audience’s service socks off!

It was game time and Lezlie arrived in the room. She walked up to the platform and I noticed she was carrying a box. To my utter surprise, she had gone to the Top Pot Store early that morning, hand-selected 6 beautiful donuts - including two different maple-frosted doughnuts. WOW!

I was amazed and blown away by the friendly and kind gesture. It was thoughtful, unexpected and personable - all elements of making a WOW! moment.
How are you WOWing your customers? Are you bringing them doughnuts, or are you bringing them the best doughnuts including their favorites (not yours)!
There are three major components to making a WOW! gesture:

1. Be thoughtful – a major part of a gesture being WOW! is the fact that you took time to think about the person receiving the gesture and making sure it is something that they want or need. No I didn’t need the doughnuts, nor did my hips, but Lezlie knew with my tight travel schedule that I wouldn’t be able to visit the shop myself, so she got them for me!

2. Be unexpected – the best part of a WOW! gesture is the surprise element. I never expected that Lezlie would take the time to walk several city blocks at 6am to get doughnuts for me!

3. Be personable – no doubt the most important component is to be personable. Her gesture wouldn’t have been the same had she gotten me a doughnut from Krispy Kreme or if she wouldn’t have included the maple-frosted, my favorites! I knew that she took the time to listen to me and remember what I would like.

Lezlie’s unexpected, thoughtful, and personable WOW gesture still has me talking and telling as many as possible. She got it right. Are you?
Want to see the Top Pot gift doughnuts from Lezlie? Find them on my Facebook page.

I’m your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

Nice to Meat You!

"You should check out The Meat House in Charlotte!" I heard while having dinner with a friend the other evening. The Meat House, Matt explained, is the new neighborhood butcher, and he continued to rave about their meat selections for a few minutes.

Two days later I was walking through their doors.

"WOW! What a cool place." I thought to myself, as I gazed around the entry-way of what I would describe as a Meat Boutique.

I was quickly greeted by Courtney, a smiley young woman eager to help me who asked, "Is this your first time here?"

"Yes!" I replied.

"Would you like for me to show you around?" she asked politely.

"Sure."

We walked through the store as she pointed out each area. Local produce, wine selection, beer, fresh bread from a local bakery, explaining along the way, "We try to give back to the local community as much as possible." Adding value in my mind.

Next, we walk towards the long butcher counter where Courtney starts explaining the different meats they carry and the marinades. She walks towards the counter where one of the butchers hands her a small package. She presents the package to me, "Here is a sample of our burgundy wine marinated steak tips for you to take home and try!" More value added.

At this point, Courtney let me know if I had any questions she would be around, but she would now let me explore the store on my own. As I walked around, I found a few sample stands to try some of their unique fare. Cool.

I ended up buying some steak tips, mushrooms, and potatoes for dinner that night. It made for a DELISH meal. It was nice to know that their product matched the level of service from Courtney.

You may be asking yourself, "What does buying meat have to do with me?" The answer: Everything.

Why did I go to The Meat House? I received a great referral from a friend. Who is referring you?

Why did I buy from them that day? I received great service as soon as I entered their store. How great is your service?

Why will I go back? Plenty of reasons: they gave great service; have a different product that I have not found elsewhere (and that tastes fantastic); they were friendly; they were willing to help me; they support other local businesses; and they gave great service.

Did I mention the service? What reasons are you giving your customers to keep coming back to buy from you?

I'm thrilled about my new discovery and look forward to picking up many dinners from The Meat House. Great service and great products lead to referrals and new business.

I'm your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

Stephanie Melish, one of the few, hand-selected, Gitomer-Certified Speakers is the ONLY Double-Tall, Non-Fat, No-Whip Sales Barista in the world! Stephanie trains, sells, and speaks to companies and associations all over the country. To book Stephanie for your next event, please visit www.gitomercertified.com or contact the friendly folks at Buy Gitomer via email or by calling 704-333-1112