Controlling Customers

I am a control freak. A bona fide, high-maintenance, don’t color outside the lines control freak!

I do not adjust well to change. I do not like it when plans change. I do not break the rules. I do not cope well with adjusting expectations. When shift happens, the shift hits my fan.

Chef Mike Horri is also a control freak. He is the “soup Nazi” of Italian food (all of you Seinfeld fans know exactly what I’m talking about. Can’t you hear it now: “No soup for you!”).

And Chef Mike is the newest addition to my list of stars.

I met Chef Mike last week. I was traveling for work (public seminar events for Jeffrey Gitomer in Seattle) and some of our event volunteers recommended we have dinner at Pasta Freska, Mike’s restaurant. So off we went, three men (Andy, Jordan, and Kevin) and a little sales barista to Pasta Freska.

First impression – the pizza slice shaped building was slightly shabby but gave off a you-know-it’s-going-to-be-good, hole-in-the-wall feel to me.

Second impression – Chef Mike, who had fully embraced the role of owner and head chef clad in his white chef’s jacket asked, “how many?”

Third impression – We were sat at our dimly lit yet cozy table for four - the lighting could be better.

Fourth impression – Where are the menus? What?! No menus! This can’t be right. How am I able to control my meal if there are no menus?

What followed was Chef Mike making one simple statement, four times, “Tell me one food that you absolutely can’t stand.”

“ONIONS!” I definitely wasn’t scared to answer that question. And around the table Chef Mike went until he had four answers…onions, anchovies, chunks of tomatoes, ditto. And that was it. Chef Mike walked away and dinner was ordered. Can you believe it?

What ensued next was a 7-course dinner filled with the most perfectly-paired red wine, roasted eggplant, salad, mouth-melting garlic bread, pasta, sweetly stuffed chicken marsala, mussels, salmon, a quartet of desserts, and for me – not one single onion. DELISH!

This was THE best restaurant experience of my life. And it single-handedly can be attributed to the star-quality of Chef Mike.

What made Chef Mike a star? What made him shine brighter than all of the other restaurant experiences?

Three simple reasons: he was an expert, he was exuberant, and he was in control.

How to elevate your own star quality:
1. Be an Expert. Chef Mike is an expert; an expert of pasta, Italian food, wine, restaurants, and overall dining experiences. Not one of us questioned what he was going to serve us. He was confident from his greeting to the slamming of the wine on our table. He established himself as an expert not only by his position of founder and chef (don’t get me wrong, that helps) but also by the way he walked and talked. How much of an expert are you both in position and poise?
2. Be Exuberant. Chef Mike was full of life and love for his job and it RADIATED from him, making it contagious and affecting us, in a good way. He was happy and fully engaged with each customer’s experience. His exuberant personality made up over half of his star quality. When you love what you do, it radiates and affects everyone around you. How effective is your exuberance?
3. Be in Control. Pasta Freska’s website states: “Dinner at Pasta Freska is based on Chef Mike Horri's ‘Have it your way’ philosophy!’” But I disagree. I would instead say: “Dinner at Pasta Freska is based on Chef Mike Horri’s ‘Have it MY way’ philosophy!” Mike controlled everything as soon as we walked into his restaurant. He controlled our greeting, our table, our menu, our wine, our food, and our overall experience. All the while, making sure not to serve us anything that we absolutely hated. He was a control freak. How much of a control freak are you? Are you controlling your customer’s greetings, their orders, and their overall experience?

Chef Mike is a control freak and he is a star. He is the epitome of controlling your business, your environment, and your customers to ensure that they have an amazing experience that will leave them bragging about you to everyone they know.

I’m your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

Stephanie Melish, one of the few, hand-selected, Gitomer-Certified Speakers is the ONLY Double-Tall, Non-Fat, No-Whip Sales Barista in the world! Stephanie trains, sells, and speaks to companies and associations all over the country. To book Stephanie for your next event, please visit www.GitomerCertified.com or contact the friendly folks at Buy Gitomer via email at hirestephanie@gitomer.com or by calling 704-333-1112.

Super Tuesday

419 delegates.
10 states.
4 candidates.

Who will win?

You may be saying – who cares? To which I would respond: a lot of Republicans do.

But don’t worry, this isn’t going to be some political tirade (because I’m not a donkey) this is about you winning – winning your race.

Don’t think you are in the running? Haven’t proclaimed your candidacy?

Wake up and smell the Starbucks (I gave it up for Lent, so these days I would have to say, wake up and smell the fresh-brewed Keurig K-cup), of course you are in the running! You declared your candidacy the minute you entered the workforce. And there are no age or citizenship qualifications in this race - just you and your reputation are all that qualify you to win or lose the career election.

So…who’s managing your campaign? Who’s running attack ads on you? Who’s voting for you?

Haven’t thought about your career in this way? Maybe you should.

Think about how differently you would act if you knew all of your dirty career secrets were going to be public knowledge? That you were going to have other candidates attacking you and trying to take you down. Haven’t I just described your competition? Aren’t they trying to take you down so they can win, either your job or your customers?

So how do you run a campaign that gets you all the votes?

Here’s how to win your career election:
1. Build a positive reputation. Your reputation precedes you. You have heard this saying millions of times. And before social media it was 100% true, now it’s 500% true. With the revolution of social media, it’s easier than ever for someone to learn everything about you, good and bad, way before you ever meet. Keep this in mind while you are building your image and interacting with colleagues, customers, your family and friends. Every step you take, word you chose, and action you make builds your reputation. Walk positively, speak positively and act positively. This will guide you to a positive reputation. How’s your reputation? Positive? Are you positive about that?

2. Get endorsements. Want to win a race? Find someone to endorse you. Get someone to publicly announce they are supporting you and your efforts and it will work wonders. Especially if it is someone who also has a positive reputation, is trusted and looked to as an influential person. And the best person would be someone you have done business with, not your mom (sorry Mom!). This person can speak to your strengths (and shocker, your weaknesses) but also talk to how you work, how you serve, how you communicate, and how you perform - your end results. Who is willing to endorse you? Do you have more than one?

3. Fight fair. Represent yourself with integrity by fighting fair. If you are going to go up against a competitor, talk about the facts, not your opinions of them. No one gets ahead by trash-talking the competition. It makes you look petty and low. Instead, find a way to elevate yourself by singing your own praises. Highlight your own competitive advantages instead of harping on their disadvantages. Fighting fair allows you to look good two-fold, by showing how you believe you are the best and also how you are a bigger person. It’s easy to attack the other party, it’s a lot more difficult to look in the mirror and talk about what YOU bring to the table. How fair are you fighting?

This Super Tuesday, people are casting their votes on a republican candidate for their party’s presidential nomination. And today, people are casting their votes on you and your competition. Who will win? Will it be you? Or will you be forced to withdraw from the race?

I’m your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

Stephanie Melish, one of the few, hand-selected, Gitomer-Certified Speakers is the ONLY Double-Tall, Non-Fat, No-Whip Sales Barista in the world! Stephanie trains, sells, and speaks to companies and associations all over the country. To book Stephanie for your next event, please visit www.GitomerCertified.com or contact the friendly folks at Buy Gitomer via email at hirestephanie@gitomer.com or by calling 704-333-1112.

Resolution Revolution

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It's the hap-happiest time of the year.
Or is it?

Along with the holidays, time off, gift-giving, and the enchantment of Santa Clause, comes the reality of the new year and those new year resolutions. And, if you are like me, those resolutions are filled with excitement and determination for two or four weeks before they fall and fail behind.

There is only one year that my resolutions stuck - 2010. I had three resolutions and I succeeded on them all.

1. Reduce Debt. (I reduced it by over half by the end of the year!)
2. Spend more time with friends. (I started having a regular girls night with my nearest and dearest girl friends - mani/pedis anyone?!)
3. Finish a race, 5 or 10K. (I completed both!)

How do I remember these three resolutions? Because they were written down, but not just written down, they were printed out, laminated, and put in my wallet where I would see it every time I used my debit card or grabbed some cash. And that was the difference - the constant and nagging reminder to keep me on track. A special thank you to my fiance, John, who had the idea to print them out and laminate them!

When was the last time you made your resolutions a reality?

I recommend you try the resolution revolution that I did in 2010, so that you can make your 2012 the year you did what you said you would.

Here are the steps to your own resolution revolution:

1. Produce. Take the time to really think about your resolutions. Pick three goals you want to stick with for the entire year. Maybe make a personal goal, a professional goal, and a stretch goal - one that you may think is just out of reach. Produce goals that will make you proud when you accomplish them.

2. Prepare. Once you have the resolutions figured out, write them down, and start to prepare. Specifically, you need to mentally prepare. The hardest part of being successful, with any goal, is getting your mindset in the right place. This year one of my goals is to shed for the wedding - I'm taking the time between Christmas and New Years to prepare, both by getting the fitness equipment and memberships I need as well as getting my mind in the right place. I'm actually getting excited about starting up running again (not something many people get excited about) - it's been over a year!

3. Plan. Think of small ways to plan to achieve your goals. For my 2010 goal of reducing my debt, I planned how much money above my minimum credit card payments I could make, then set them up on auto payment. I also determined how to save more money and made a large lump sum payment at the end of the year. That feeling of accomplishment was one of my proudest moments. Relieving myself of over 50% of my debt in one year was amazing AND only possible by my planning, all year long.

4. Partner. Probably the most crucial part of the revolution, is finding someone to partner with on your resolutions. John and I both told each other our goals and helped keep each other accountable through out the entire year - not just the first few weeks or months of the year. Your partner doesn't have to be your spouse, it can be your BFF, a co-worker, your mom, or anyone else you trust and will respect when they tell you to get your butt back on track!

I know you are probably whispering in your head, "Easier said than done, Stephanie!" and you would be wrong. It is just that easy: produce, prepare, plan, and partner and you'll make your own resolution revolution.

I still have my laminated card, because they are resolutions for life, not just one year. See my Resolution Revolution Card here.

I wish you the most successful and hap-happiest new year of all!

I'm your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

Stephanie Melish, one of the few, hand-selected, Gitomer-Certified Speakers is the ONLY Double-Tall, Non-Fat, No-Whip Sales Barista in the world! Stephanie trains, sells, and speaks to companies and associations all over the country. To book Stephanie for your next event, please visit www.GitomerCertified.com or contact the friendly folks at Buy Gitomer via email or by calling 704-333-1112.

I Want Super, Not Visor

"Tell the customers to hold on, I need you to go to gate 28."

That's what I heard come across the walkie-talkie as I stood there in disbelief, across the gate counter, while attempting to board an earlier flight from San Francisco to Charlotte. And then she ran away!

Pauline, the supervisor for US Airways, just ran away. No words, no motions, no acknowledgement. No nothing. She just ran off to gate 28, leaving me to ponder: How was Pauline a supervisor?

Pauline was not a supervisor of superior employees.
Pauline was not a supervisor of superior positive attitude.
Pauline was not a supervisor of superior customer service.
Pauline was not super.
Pauline was only a visor.

I had just facilitated three full-day YES! Attitude trainings earlier that week, so my sense of YES! was at full force. From the moment I walked into SFO, I was greeted with US Airways employees (Nora, Jean, and Pauline) who were full of won't, can't, will not, don't wanna, don't care.

In the YES! course I teach how to start with what CAN be done, not what you can't.

Newsflash - customers don't want to hear about all the ways you can't help them, or your company policies (which, by the way, only tick us off more), or anything else that you are trained to say that ISN'T about being friendly and helpful.

Newsflash - customers want people who understand how to be human and treat them as they would want to be treated. Yes, everything we ever needed to learn about being a good person, a positive person, a helpful person, we gleaned from our mothers and kindergarten.

Newsflash - when a customer asks to speak to a supervisor, they are most likely not happy (when was the last time you asked for a supervisor to praise their employee?). If I'm seeking out a supervisor it's probably because the employee I was working with wasn't too super and I'm hoping you will be superior and super.

What does it take to be a superior supervisor?

1. Focus On The Super. The definition of super is to be very good or pleasant; excellent. I love that the word pleasant is in the definition. So infrequently people realize that friendly trumps nearly anything. Be nice to me and you win. Be helpful with me and you win. Be accommodating instead of combative and YOU WIN. To focus on the super, you have to be excellent in attitude, friendly, service, and communicating.

2. Avoid The Visor. The definition of a visor is a shield or protection of the face and eyes. Most supervisors focus solely on the visor part of their title. They are a shield or protector of their company, NOT the customer. They are the person who follows all policies that are not helpful. They are masterful at telling you can't and won't instead of being 'can do'. Personally, I've never like visors, they aren't a good fashion accessory. And I definitely don't think that a visor is a good leadership accessory.

3. Teach What's Right. Sounds so easy, yet many companies and leaders, struggle to convey and empower their employees to simply do what's right. Our day at SFO started out at a ticket counter where Nora refused to check me into an earlier flight because it was 10:29 and the flight was at 11:05. HOWEVER, their company policy is that it can't be less than thirty minutes to take off. Math may not have been my favorite subject, but I would say I had a good SIX minutes left before the cut-off. Nora didn't care. She didn't care about policy or the customer. Her supervisor struck out. Maybe Nora had not been taught to be nice, to care, or to understand that the company’s policy was thirty minutes, not thirty-six minutes before take off.

What would Nora and Pauline's mothers say about their actions?
What would your mother say about your actions and interactions with your customers? Would she say you are super? Would she say you are a visor?

I'm betting she would say you are super (that's what mothers do), but would your customers?

I'm your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

Stephanie Melish, one of the few, hand-selected, Gitomer-Certified Speakers is the ONLY Double-Tall, Non-Fat, No-Whip Sales Barista in the world! Stephanie trains, sells, and speaks to companies and associations all over the country. To book Stephanie for your next event, please visit www.GitomerCertified.com or contact the friendly folks at Buy Gitomer via email or by calling 704-333-1112.

I'm Engaged and You Aren't Engaging

I'm engaged, yeah! While I don't think you want to hear all about how I got engaged (Grand Cayman, dinner on the beach, harpist playing Wonderful Tonight, and a dream bling ring), I'm sure you want to hear about this.

As a future bride, I've been receiving solicitations via phone, email and snail mail. Invitations this, photographers that, venues, caterers, and flowers, OH MY! It's quite overwhelming, so in the massive landfill of wedding solicitations, it takes a lot to grab my attention.

About a week ago, I received an envelope in the mail that did just that. It not only grabbed my attention, it choked it! When I opened the envelope I found a nicely, tri-folded piece of normal white printing paper with blue, purple and black ALL-CAPS text, exclaiming to me:

"ATTENTION: FUTURE BRIDES
COME CHECK OUT THE BLOW-OUT SALE OF THE YEAR"

As I read down the rest of the 8x11 flyer, I started to realize a few things:

No phone number.
No address.
No email address.
No web address.
No contact name.

It wasn't until I read the flyer for the 5th time that I caught the name of the company. Are you dying to know who it was? More about that later.

My point is, I'm engaged! And you, Ms. ALL-CAPS, Multi-Color Font, Flyer Maker Extraordinaire, are not engaging me. You're piece offers NO value. It doesn't even offer simple contact information. What if I, for some silly reason, want to do business with you? Who do I call? Where do I go?

This flyer was an opportunity for "Bridal Company X" to engage me and they failed, miserably!

So, how do you engage the engaged (or anyone for that matter)? I have three easy ways:

1. Make it about them. Newly engaged people (primarily the bride-to-be) love soaking up wedding anything. It's what is most important in their lives at that moment. Your job, when attempting to engage a prospect or customer, is to find out what is most important to them. It's never about you, it never was. Businesses are built to create products or services for other people. When you work with a servant mindset, to help others first, you'll find that more people want to engage with you.

2. Make it easy for them. The biggest problem with this gorgeous flyer was that it didn't make it easy for me to find the company. I honestly couldn't find the company name until I re-read the flyer again while writing this article - NOT GOOD. And I just realized (literally, right now!) that there are no dates for this fabulous sale! How am I supposed to find further information or answers to my questions? When you are engaging with your prospects or customers, make it easy for them to contact you. Make it easy for them to understand your message. Make it easy for them to do business with you!

3. Make it valuable to them. This is the trickiest on the list because value is in the eye of the beholder. What is valuable to me, future bride, is different even to my fiance, to my mom, and to my dad. When trying to engage your prospects or customers the easiest way is to talk in terms of their perceived value. How do you know what they think is "value". Easy! Ask them. Use power questions to uncover their needs, wants, and hot buttons. This will lead you to what value you can bring to the engagement.

Wedding bells aside, being engaged both in life and business is fun. I love to become engaged with a company. All they have to do is make it easy, full of value, and all about ME!

Want to know who "Bridal Company X" is? Go to my Sales Barista Facebook Page to see a picture of the flyer and I'll let you try to find the company name!

I'm your Double-Tall, Non-Fat, No-Whip Sales Barista, how can I help you, help yourself?

Stephanie Melish, one of the few, hand-selected, Gitomer-Certified Speakers is the ONLY Double-Tall, Non-Fat, No-Whip Sales Barista in the world! Stephanie trains, sells, and speaks to companies and associations all over the country. To book Stephanie for your next event, please visit www.GitomerCertified.com or contact the friendly folks at Buy Gitomer via email or by calling 704-333-1112.

Ask Kisser

I'm an ask kisser. That's right, I said it. I'm an ASK kisser.

I'm sealing deals and kissing checks because I've learned the power of making the "ASK". Not making the sale, making the ask. Most people don't close the sale because they never ask for the sale, or even worse, they never ask anything, period.

I love sports, so indulge me on this analogy: questions are to a sale what a quarterback is to football. Without the quarterback you essentially don't have a game (who's going to throw the ball?), without questions, you don't have game.

When you ask a question, you throw the ball to the other player - your customer or prospect - you get them involved. Question after question, you lead them down the field, first down, second down, first down until you've got a TOUCHDOWN (enter end-zone dance here)!

The questions you ask put you in position to make a sale. How do you know what your client needs? Wants? Thinks? Believes in? How do you know what your prospects past experiences have been? What they find of value? Are you assuming, or asking?

As an ask kisser, the best feeling in the world is to have someone smile and say, "That's a great question." AH, success! That's what being an ask kisser is all about. It's about asking relevant and powerful questions that get your prospects to smile and then reveal something about themselves, their buying habits, their needs, wants, thoughts, beliefs, past experiences or what they find of value.

Being an ask kisser doesn't happen overnight. It takes preparation and practice. It also requires that you put into action what you already know.

Here's how to be a great ask kisser:

1. Ask open-ended questions. DUH! I'm not telling you something new; I'm just repeating something that the majority of people still don't do! Break the bad habit of asking questions that allow your client or prospect to reply with a simple yes or no. If they don't have to think about their answer, you haven't asked a good question.

2. Prepare questions before hand. Spend time creating questions before you meet with your prospect or client. Asking relevant and powerful questions doesn't just happen. You have to put some work into it. Do your homework and write out at least five questions to take with you to your next appohntment. You'll be amazed at how differently the conversation goes when you arrive prepared, with not just knowledge about the prospect but, with questions too.

3. Ask what your competition isn't asking. I'm a creativity advocate. I believe that creativity kills the competition. One of the key areas in sales to get creative is with your questions. If it's a question you've heard everyone and their Grandma ask, then don't ask it. Think outside the Magic 8 ball (where you only get yes or no or maybe answers) and be forward thinking. Ask questions that no one else is asking - but please don't be risque or offensive. Be thought provoking, relevant, and creative to move the sales process forward.

4. Ask for the business. This should be the easiest on the list but usually it's the one that salespeople fear the most - the fear of rejection. Making a sale is like landing a date. You'll never get anywhere if you don't ASK! What's the worst that can happen? They say, "NO, get out of here you creep?"

Asking questions and asking the right questions is key to getting what you want, both in sales and in life. What's your best ask-kisser question? Post it on my Sales Barista Facebook page. I'll pick my favorite on July 4th and the lucky winner will receive one of my favorite things - a Starbucks gift card.

Stephanie Melish, one of the few, hand-selected, Gitomer-Certified Speakers is the ONLY Double-Tall, Non-Fat, No-Whip Sales Barista in the world! Stephanie trains, sells, and speaks to companies and associations all over the country. To book Stephanie for your next event, please visit www.GitomerCertified.com or contact the friendly folks at Buy Gitomer via email or by calling 704-333-1112.

Nameless Branding

Starbucks is dropping the Starbucks. As the only Double-Tall, Non-Fat, No-Whip Sales Barista, I couldn’t pass the opportunity to write about this iconic shift in this company’s branding efforts.

Starbucks released that they have performed a face-lift on their logo and dropped the printed "Starbucks Coffee." GASP! I couldn’t believe it. I thought, "Please don’t change the green color too!" I was relieved to find out that they won’t revert back to the 70’s brown. I mean, green is the new black and it’s staying.

The news of the new Starbucks logo is huge. This is recognition that you have hit the brand jackpot. This is the status. This is where your logo becomes bigger than your name. Your brand has arrived when you can go nameless.

So, are you nameless? Probably not. I’m not - or at least not yet. But isn’t that the ultimate goal of branding? To have an image so prominent that you need no name, need no introduction - only a logo. A golden arch, an apple, or a swoosh.

What are you currently doing to promote your brand? What are you doing to elevate to a level where everyone knows who you are without a name?

Maybe you should try doing what Starbucks has mastered. There are two major factors that have catapulted Starbucks to the nameless level:

1. Be Most Visible. Branding is equivalent to visibility. Starbucks is so visible that they are the butt of many jokes. (Have you seen Shrek 2?) The more someone sees your brand, the more known it becomes. Make yourself or your company (preferably both) seen more than any of your competitors. Brand everything! Put out a consistent image on your emails, website, pens, paper, thank you notes, etc. Also, put your brand out in the community. Sponsor local charity events or networking sessions. Your brand is born when you are seen and scene.

2. Be Consistent. In my opinion, this is the most important aspect of branding. Offering a consistent experience and message to your customers, fans, and even haters builds the blocks of branding. Understanding that no matter how your customers find you, WHAT they find will be the same. Storefront = website = blog = Twitter = Facebook = advertisements = commercials = SAME brand!

Through visibility and consistency, a nameless brand can be built. I’m keeping my name and my title for now, but I’m working toward the day when I’ll have a nameless brand. When will you start building yours?

Want to see the evolution of the nameless Starbucks logo? Find it on my Facebook page.

I’m your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?

The Unexpected WOW!

When was the last time you experienced the unexpected WOW!? I experienced one about a month ago. I was visiting Seattle in my capacity as a Gitomer-Certified Speaker to deliver an inspirational keynote on Customer Loyalty. The event was taking place at the Seattle Riverfront Marriott.

During my AV check the night before, Lezlie from the Seattle Riverfront Marriott staff, greeted me to make sure that all was well. During our short visit together we started talking about local “treasures”. Of course, I was in Seattle, the official home of Starbucks (my favorite service company), but they have other notable treasures as well.

In preparing for my trip, I had come across Top Pot Doughnuts that has 40 different hand-forged doughnuts - YUM! I mentioned the doughnuts to Lezlie, and she told me about how wonderful they are. We talked about her favorite doughnuts and mine (maple-frosted of course!).

We wrapped up our AV check and I headed up to my room to finish prepping for my keynote the following morning.

The next morning, I scoped out the coffee scene. They had a shop that served Starbucks in the hotel but this wasn’t a full-service, smiling green hat barista, order it how you want it, girly whipped beverage Starbucks. The closest “real” Starbucks store was directly across the street. I ordered my speaker preparation mo-jo juice – a double-tall, non-fat, no-whip mocha - and returned to the meeting room at the hotel to get ready to rock my audience’s service socks off!

It was game time and Lezlie arrived in the room. She walked up to the platform and I noticed she was carrying a box. To my utter surprise, she had gone to the Top Pot Store early that morning, hand-selected 6 beautiful donuts - including two different maple-frosted doughnuts. WOW!

I was amazed and blown away by the friendly and kind gesture. It was thoughtful, unexpected and personable - all elements of making a WOW! moment.
How are you WOWing your customers? Are you bringing them doughnuts, or are you bringing them the best doughnuts including their favorites (not yours)!
There are three major components to making a WOW! gesture:

1. Be thoughtful – a major part of a gesture being WOW! is the fact that you took time to think about the person receiving the gesture and making sure it is something that they want or need. No I didn’t need the doughnuts, nor did my hips, but Lezlie knew with my tight travel schedule that I wouldn’t be able to visit the shop myself, so she got them for me!

2. Be unexpected – the best part of a WOW! gesture is the surprise element. I never expected that Lezlie would take the time to walk several city blocks at 6am to get doughnuts for me!

3. Be personable – no doubt the most important component is to be personable. Her gesture wouldn’t have been the same had she gotten me a doughnut from Krispy Kreme or if she wouldn’t have included the maple-frosted, my favorites! I knew that she took the time to listen to me and remember what I would like.

Lezlie’s unexpected, thoughtful, and personable WOW gesture still has me talking and telling as many as possible. She got it right. Are you?
Want to see the Top Pot gift doughnuts from Lezlie? Find them on my Facebook page.

I’m your Double-Tall, Non-Fat, No-Whip Sales Barista. How may I help you help yourself?